PETA: It's Time We Grew Up

Animal rights organisation PETA and London agency Don't Panic have teamed up on a prank video urging people to ditch dairy products and go vegan instead.

In the clip, a grown man pootles around London on a tricycle, asks a stranger to feed him baby food and burp him, sports a nappy and swigs cow's milk, while passers-by react with a mixture of bemusement, humour and disgust. The video closes with a reminder that humans are the only species to drink milk after they've been weaned and stating 'it's time we grew up'.

The charity's previous anti-dairy stunt [below] got Londoners to sample a new creamy drink - only to be told it was dogs' milk.