Polestar: The Breakup
Ahead of the launch of its first electric car, Polestar has penned a 'Dear John' letter to the car industry in this beautifully animated spot out of Forsman & Bodenfors.
Credits
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- Agency Forsman & Bodenfors
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Credits
powered by
- Agency Forsman & Bodenfors
- Art Director Alexander S?derholm
- Art Director Anders Eklind
- Executive Producer Andreas Ibohm
- Agency Producer Asa Hammar
- Copywriter Elisabeth Christensson
- VFX Supervisor Jakob Dahlstr?m
- Director Jonathan Knape
- Producer Moa Thenstedt i?kerstr?m
- Copywriter Pontus Caresten
- Art Director Staffan Lamm
Credits
powered by
- Agency Forsman & Bodenfors
- Art Director Alexander S?derholm
- Art Director Anders Eklind
- Executive Producer Andreas Ibohm
- Agency Producer Asa Hammar
- Copywriter Elisabeth Christensson
- VFX Supervisor Jakob Dahlstr?m
- Director Jonathan Knape
- Producer Moa Thenstedt i?kerstr?m
- Copywriter Pontus Caresten
- Art Director Staffan Lamm
Here's a Valentine's campaign with a difference. Ahead of the launch of its first electric car, Polestar has penned a 'Dear John' letter to the car industry in this beautifully animated spot out of Forsman & Bodenfors.
Opening on a pen writing the first line of a break-up letter, the ink gradually transforms into symbols of the current automotive sector, from pump-jacks and gas-guzzling cars to exhaust-choked cities, before highlighting the more environmentally-friendly option offered by Polestar.
The spot was directed by Jonathan Knape through Filmic Art.
Connections
powered by
- Agency Forsman & Bodenfors
- Production Filmic Art
- Art Director Staffan Lamm
- Art Director Anders Eklind
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