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BNZ – BNZ: What Ella Wants

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BNZ – What Ella Wants

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This heartwarming brand campaign for BNZ, created by Colenso BBDO, is sure to bring a smile to your face.

Helmed by Exit Films' Glendyn Ivin, it's the story of a dad and daughter making their way through some everyday money decisions together. Seven-year-old Ella is learning that reaching a goal means making some sacrifices, while Dad is dealing with the challenge of saying “no” a few times. The takeaway? Getting to your goal isn’t always easy, but it’s worth it.

 

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