British Airways: Made By Britain

2019 marks British Airways’ centenary and to launch the celebrations Ogilvy UK/US and Tom Tagholm has created a heart-warming campaign that is a love letter to Britain, thanking the nation for making British Airways the airline it is today.

The spot features cabin crew, pilots and engineers from across the airline, alongside a host of famous British faces from the world of sport, art and entertainment. Providing a snapshot of modern-day Britain, the iconic British superstars take their seats alongside people from all walks of life. As they make their journey on board, they each recount the values and characteristics which they feel make Britain such a special place.

Famous names featured in the campaign include stars of the screen Gary Oldman, Olivia Colman and Riz Ahmed; sporting stars Anthony Joshua, Ellie Simmonds, Nicola Adams, Chris Robshaw, Harriet Millar-Mills and Anthony Watson; musical icons Paloma Faith and The Kingdom Choir (with a cameo from David Bowie); as well as contemporary artist Grayson Perry, anthropologist Jane Goodall, chef and TV presenter Matilda Ramsay and Helen Sharman, the first Briton in space. 

“From a creative perspective British Airways is one of the crown jewels of British brands and is one that’s woven into the fabric of the UK," said Jules Chalkley, ECD at Ogilvy UKl. "This has been a once in a lifetime opportunity to work alongside BA to help define the brand for the future and explore the idea of modern Britishness and what it means to the audience, not only on a local but global scale.”