Nike Italy: Stop At Nothing

This awesome new spot for Nike Italy stars Paralympic fencer Beatrice 'Bebe' Vio, who has forged a successful career in the sport despite losing her limbs to meningitis.

Created by Wieden+Kennedy London, the video combines stylish visuals with visceral moments of pain and triumph, a banging soundtrack, and deft VFX. There are some lovely shots which put us in mind of Nothing Beats a Londoner - like a yelling Bebe captured on the front page of a newspaper, or the trio of Italian ladies laconically applauding a girl footballer. This could be the spot that puts Park Pictures' rising talent Georgia Hudson on the map.