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SATS – SATS: Happy New You

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Stunning cinematography and drone footage put this 'new year, new you' spot head and shoulders above the competition. 

Created by Anorak and directed by Aspekt’s Daniel de Viciola, the stylishly-shot campaign is a part of a major rebrand for SATS, the Nordics' largest fitness training centre chain. Shot on location in Stockholm, Sweden and Lofoten, Norway, it aims to capture how real people work out. 

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