Catalana Occidente: Don't Touch It!

This humorous spot for Spanish insurers Catalana Occidente shows us why using and enjoying our prized possessions is actually the best way to take care of them. 

In the spot, created by The Cyranos and directed by Victor Carrey through Blur Films, a father tells his little girl not to touch a grand piano in a shop - because 'it might break'. The sassy child swiftly points out that pianos are for playing - and asks what would've happened if Mozart had been given the same warning as a child. Warming to her theme, she explains it's like keeping an expensive car and never driving it, or being the party pooper who insists on putting coasters under guests' glasses to protect their prized coffee table, concluding that instead of worrying about all the bad things that could happen if you do something, you should think about the good things instead. Out of the mouths of babes....