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The Economist: Never Stop Questioning

London-based agency Proximity and director Nicole Ackerman are behind this new spot for The Economist, it's first in a decade

by shots on 4^th January 2019

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The Economist – The Economist: Never Stop Questioning

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Credits

Art Director John Treacy
Copywriter Tim Riley
Copywriter Jason Cascarina
Director Nicole Ackerman

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London-based agency Proximity and director Nicole Ackerman are behind this new spot for The Economist, it's first in a decade. The spot takes the point of view of a young girl who, we hear from the voice over, has a questioning mind, and the campaign continues the "globally curious" brand position the brand has employedof late.

Connections

Agency Proximity, London
Production Flare, London
Copywriter Tim Riley

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