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London agency Who Wot Why has hired the creative team behind, Sport England Fit Got Real, Ali Dickinson [above right] and Jack Walker [above left] from FCB Inferno.

The creatively led company says it has been searching for a team to enhance their rule-breaking ethos and Dickinson and Walker, it states, are the perfect fit.

The award-winning duo are the most senior creatives that Who Wot Why has hired so far and they will be busy with all of the recent new business wins, including House of Fraser, Photobox, What Car?, The Gym, and The Collective Dairy.

“Ali and Jack’s creative energy is infectious and inspiring," says Sean Thompson, Who Wot Why founder. "They have a great book and an even better attitude.”

“We want to be part of building something," said Dickinson. "And you just get the feeling Who Wot Why are lining up for a really exciting year. There’s a real buzz about the place. They’ve got huge ambition, brilliant new clients and a scruffy whippet puppy. It’s everything we’re looking for and we can’t wait to get started."

“When we joined Inferno they were a small independent, and we've enjoyed every second helping them grow into the agency they are today, added Walker. "But we've been missing that startup spirit. And after talking to Who Wot Why, we knew that was where we needed to be.”

 

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