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Aaron Moss [pictured above, left] has joined TBWA London as its new head of design.

Formerly head of design at NOW and deputy head of design at AMV BBDO, Moss’ remit is to further develop, build and lead TBWA London’s design department.

With a portfolio spanning adidas, Google, Guinness, Mercedes Benz, Netflix, Ocado and Sainsbury’s, Moss' arrival is the latest in a raft of high-profile new hires at the agency, the most recent being adam&eveDDB's Michelle Gilson who joined TBWA London as head of planning in September 2018.

“Aaron really knows the rules but really excels in breaking them," says TBWA London’s CCO, Andy Jex. "He possesses a finely balanced palette of exceptional design skills, experience, vision and ambition. He’s a perfect fit culturally. He's someone we want to be around and someone we all want to learn from.”

“TBWA is a fantastic brand that has a history of producing great work," adds Moss. "Ever since the arrival of Sara, Andy and Anna [the agency’s management team], I have been following the agency's progress with great interest. So when Andy approached me and explained that design was going to be a major aspect of the agency's focus from 2019, the opportunity of leading the charge was an exceptionally easy choice for me to make."

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