John Lewis: The Boy and the Piano

John Lewis & Partners – The Boy and The Piano

Credits

Agency Adam & Eve NY
Production Company Academy
Director Seb Edwards

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Credits

Agency Adam & Eve NY
Production Company Academy
Director Seb Edwards
Post Production MPC/London
Editing Company The Assembly Rooms
Sound Design Factory
Post Production MPC/London
Producer Shirley O'Connor

Production Manager Rachael Donson
Executive Producer Simon Cooper
DP Chayse Irvin
Production Designer Robin Brown
Editor Sam Rice-Edwards
Creative Director/Founder Anthony Moore
VFX Kamen Markov
VFX Producer Philip Whalley

CG Supervisor Anthony Bloor
CG Team Anthony Bloor
CG Team Jessie Amadio
CG Team Tom Carrick
CG Team Charles Downman
2D Team Kalle Kohlstrom
CG Team David Bryan
2D Team Kamen Markov

2D Team Jack Stone
2D Team Bevis Jones
2D Team Anthony Bloor
Colourist Jean-Clement Soret
Chief Creative Officer Richard Brim
Executive Creative Director Ben Tollett
Executive Creative Director Mike Sutherland
Executive Creative Director Antony Nelson

Head of Production Anthony Falco
Producer Sally Pritchett
Talent Elton John

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Pour yourself a glass of mulled wine, fetch yourself a mince pie and pull up a chair; the Christmas season is well and truly upon us as John Lewis has finally dropped its much-anticipated Christmas campaign for 2018.

Called The Boy and the Piano the spot gives a summary of the Elton John's life in reverse. In the two-minute-twenty-second spot John sits at a piano playing Your Song while reminiscing about key moments in his life, all the way back to one Christmas when he receives a piano from his mother and begins his journey to becoming the Rocket Man and one of music's most celebrated artists.

The spot is a departure for John Lewis, being the first time the brand has used a celebrity in its Christmas spot and it precedes an upcoming biopic, called Rocket Man, about John's life.

Directed by Academy's Seb Edwards and created by adam&eveDDB, the spot is beautifully made and the story beautifully told, and though the expected gut-punch of emotion isn't quite as evident this year, if you're a fan of Elton John (and, come on, who isn't?) then it'll tick your boxes. The spot is already the top Twitter trend, with the hashtag #EltonJohnLewis and early word suggest that next year's spot could be #BenEltonJohnLewis followed, in 2020, by #BenEltonJohnLewisHamilton. Maybe.

We'll have more insight into the campaign over the coming days, so stay tuned, but as an extra Christmas treat, take a look back at the advertising ghosts of John Lewis' Christmas spots past.