Pedigree: Season of Good Dog

Christmas is a celebration for all the family, and that includes our faithful four-legged friends. So Pedigree has launched Season of Good Dog, a global campaign celebrating the most wonderful time of the year - as seen through the eyes of dogs.

Developed by Colenso BBDO New Zealand and BBDO New York, and produced by Finch, the campaign kicks off with a hero film starring 'Good Dog', a family mutt who reckons that Christmas is actually a celebration of his arrival as a wee puppy. What else could explain the rituals and traditions of the holiday, like a tree for his love of sticks, baubles for his love of fetch and paper for his love of ripping? But one Christmas, a new arrival threatens to take his place...

As well as the film, there's an album of holiday carols for dogs on Spotify (sample track: Deck The Halls (With Things To Bark At)) plus a limited run of Season of Good Dog products, including paw shaped stockings, park and slipper-scented wrapping paper, tug of war poppers, tennis baubles, singing greeting cards, and MistleSTIX, a twist on mistletoe that requires owners to treat any dog that sits under it.