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Save The Children – Save The Children: Christmas Jumper Day, Please Wear Responsibly

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Who doesn't love putting on their Christmas jumper in all its tacky, tinsel-y, flashing lights-and-random-furry-bits glory? Especially when it's for charity.

However, a humorous campaign, created by adam&eveDDB for Save The Children's annual fundraising Christmas Jumper Day, cautions the importance of responsible wearing of festive sweaters, and highlights the occasions when it might be less appropriate - if not downright dangerous - to don one. Teaching a high-octane spin class, say. Giving someone a dental filling. Or on a police stakeout...

The spot was directed by Jeff Low via Biscuit Filmworks UK.

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