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Currys/PC World: The Magic of Christmas Upgraded

Asda – Asda: Bring Christmas Home

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Christmas might still be two months off, but Asda has just fired the starting gun on the supermarket ad wars with the launch of its Yuletide campaign.  

A hugely enjoyable bonanza of a spot - AMV BBDO's first big work for the brand since being appointed Asda's creative lead agency - the ad sees Father Christmas launch a flaming Christmas pudding from a cannon, which triggers an avalanche of dancing skiers, cowboys riding Christmas trees and even stunt-driving Yetis, laden down with Asda food and gifts, who pile down the mountain to bring Christmas home to an excited little girl.

Alpine landscape? Check. Santas aplenty? Check. Unashamedly festive soundtrack (Christmas (Baby Please Come Home))? Check, check and check. Come on Scrooges, the Christmas countdown starts now.

The spot was directed by Agusting Alberdi through Stink.

 

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