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The Melbourne Advertising and Design Club: Meet Grant

Cummins & Partners release a brilliant spoof of 2017's most decorated campaign, Meet Graham.

by shots on 15^th October 2018

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MADC – The Melbourne Advertising and Design Club: Meet Grant

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Credits

Executive Producer Roy De Giorgio
Creative Chris Ellis
Creative Heath Collins
Creative Liam Jenkins
Director Armand De Saint-Salvy
Producer Charity Downing

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Remember Meet Graham, the only person designed to survive Australia's roads? Well, now it's time to meet Grant - the only person designed to survive the advertising industry.

To promote the upcoming MADC (the Melbourne Advertising and Design Club) awards, Cummins & Partners have come up with a brilliant spoof of Melbourne’s Transport Accident Commission's award-winning 2017 campaign. To cope with the notoriously savage demands of adland, Grant is equipped with a removable spine for client meetings, thick skin and smaller than average genitals (to give him something to compensate for). It's a witty reminder that you can't beat originality.

The case study-style ad was directed by Armand De Saint-Salvy through Thirteen Productions.

Connections

Agency Cummins & Partners
Production Thirteen Productions
Creative Chris Ellis
Director Armand De Saint-Salvy
Executive Producer Roy De Giorgio
Producer Charity Downing

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