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JFOODO: Food, Sake, Harmony

mcgarrybowen's mouthwatering ad blends Japanese style with Western nosh.

by Carol Cooper on 11^th October 2018

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JFOODO – JFOODO: Food, Sake, Harmony

Credits

Agency Mcgarrybowen
Production Company 2AM

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Credits

Agency Mcgarrybowen
Production Company 2AM
Editor Matt Chodan
Director of Photography Aadel Nodeh-Farahani
Agency Producer Roz Prentice
Executive Creative Director Angus MacAdam
Executive Producer Aly Moffat
Executive Producer Nick Crabb

Production Manager Gareth Crothers
Director Jason Lowe
Producer Chris Cable
Creative Director Kousuke Takeshige
Food stylist
Choreographer
Choreographer

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mcgarrybowen and 2AM director Jason Lowe have cooked up a scrumptiously stylish ad that promotes sake as a pairing for any type of cuisine.

Here's something to set your tastebuds a-tingle: exhibiting the elegant simplicity and regard for harmonious composition one associates with the Japanese aesthetic, this classy ad for JFOODO (the slightly less elegantly titled Japan Food Product Overseas Promotion Centre) aims to blend Eastern traditions with Western cuisine by pairing an array of dishes with the Japanese rice wine. Yum.

Connections

Agency mcgarrybowen
Production 2AM
Director Jason Lowe
Editor Matt Chodan
Executive Creative Director Angus MacAdam
Executive Producer Aly Moffat
Executive Producer Nick Crabb
Producer Chris Cable
Production Manager Gareth Crothers
Choreographer Alexandra Green
Food stylist Fergal Connolly

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