The Wu Tang Clan Star in White Castle's New Online Series

Food start-up Impossible Foods launched its plant-based burger at all White Castle restaurants across the US recently, making it the first nationwide fast-food chain to offer the Impossible Burger.

To spread the news Impossible Foods and White Castle partnered with hip-hop legends the Wu-Tang Clan to debut a four-part online series, the nattily titled Wu Tang in Space Eating Impossible Sliders. The first episode of which can be viewed at above.

"In the midst of a crazy time on planet Earth, who are the people who might have the answers? We knew it immediately. The Wu- Tang Clan.”

The series stars Wu-Tang Clan members RZA - as on-board computer RZA 9000 - GZA and Ghostface Killah, all aboard their spaceship, the Wu-F-O. They orbit Earth while answering questions left by fans at 1-833-4-SLIDER and eating White Castle’s new Impossible Sliders.

Above: Ghostface Killah [left] and GZA on the set of their campaign for White Castle.

“We knew we wanted to set an idea in space for our partnership with White Castle,” said Sasha Markova, ECD at Impossible Foods. “At Impossible, we’ve become obsessed with the idea that it’s only when you go to space that you realize how beautiful Earth is. Then we thought, who can we send up into space? Who are the people who most embody that philosophy? And, in the midst of a crazy time on planet Earth, who are the people who might have the answers? We knew it immediately. The Wu- Tang Clan.”

Above: Ghostface and GZA are given some insight into where ideas come from by Joely.

The vision for the miniseries revolved around the shared belief that a new paradigm of living (and eating) must be created, one that emphasizes our need to protect the future of our planet. In anticipation of the series launch, RZA posted a teaser video on Instagram encouraging fellow earthlings to submit questions by calling 1-833-4-Slider, where they could then leave a message with their question. Fan questions, which will be answered in each episode, run the gamut from the sublime (“What is the meaning of life?”) to the practical (“Should I stay in school?”) and even the silly (“What is my dog thinking?”).

Above: Ghostface and GZA on set with Sam Spiegel

Shot by Sam Spiegel in the style of 60s and 70s sci-fi television shows such as Star Trek, the series was conceived by the all-female creative department at Impossible Foods, led by ECD Sasha Markova, CD Giselle Guerrero and executive MD Heather Huestis.

“We did this in a totally new way,” said Markova. “We brought Sam in right at the beginning. He helped us concept the idea and imagine the piece. We also brought in Dan Curry, the head writer of The Eric Andre Show to write the show with us. Our approach was to treat this as if we were making a legitimate piece of great content and through that spirit we could get some of the best people in the business to work with us.”