d-CON: To Die For
Mice will literally risk anything for d-CON bait in this brash but entertaining spot out of Havas New York.
Credits
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- Agency Havas Worldwide New York
- Production Company Blacklist
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Credits
powered by
- Agency Havas Worldwide New York
- Production Company Blacklist
- Sound Design Duotone
- Art Director Lia Khayami
- Copywriter Diana Castillo
- Agency Producer Kathleen Canty
- Executive Creative Director
- Executive Creative Director
- Executive Producer Andrew Linsk
- Executive Producer Jill Meschino
- Chief Creative Officer
- Managing Director Adina Sales
- Director Illogic Illogic
- Producer Dorian Douglass
- Creative Director Jonas Wittenmark
- Creative Director Tobias Carlson
- Telecine Artist
- Telecine Artist Fergus McCall
- Telecine
Credits
powered by
- Agency Havas Worldwide New York
- Production Company Blacklist
- Sound Design Duotone
- Art Director Lia Khayami
- Copywriter Diana Castillo
- Agency Producer Kathleen Canty
- Executive Creative Director
- Executive Creative Director
- Executive Producer Andrew Linsk
- Executive Producer Jill Meschino
- Chief Creative Officer
- Managing Director Adina Sales
- Director Illogic Illogic
- Producer Dorian Douglass
- Creative Director Jonas Wittenmark
- Creative Director Tobias Carlson
- Telecine Artist
- Telecine Artist Fergus McCall
- Telecine
'Guaranteed to kill' probably won't make it into the taglines hall of fame, but Havas New York's new campaign for d-CON manages to wring some entertainment out of a pest control product.
The agency teamed up with Emmy-nominated animation directors Illogic to create the 30-second spot, produced entirely with photo-real CGI, which sees a plucky mouse run the gamut of swinging meat hammers, mouse traps and hungry cats in an assault course to finally, triumphantly claim its prize: d-CON bait. Which promptly kills it stone dead.
Connections
powered by
- Agency Havas Worldwide New York
- Production Blacklist
- Sound Design Duotone
- Creative Director Jonas Wittenmark
- Creative Director Tobias Carlson
- Director Illogic
- Executive Producer Andrew Linsk
- Managing Director Adina Sales
- Telecine The Mill New York
- Telecine Artist Fergus McCall
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