Nike: Just Do It: Caster Semenya
Hot on the heels of its controversial Kaepernick campaign, Nike has released a second spot featuring South African middle distance runner Caster Semenya.
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Park Pictures/London
- Director AG Rojas
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Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Park Pictures/London
- Director AG Rojas
- Post Production Glassworks Amsterdam
- Sound Design Wave Studios
- Editing Company Trim
- Editing Trim
- Post Production Glassworks Amsterdam
- Music Beatworms
- Sound Design Wave Recording Studios/Amsterdam
- Executive Producer Stephen Brierley
- Producer Nick Goldsmith
- DP Rina Yang
- Editor Dominic Leung
- Editor Assistant Dave Davis
- Edit Producer Tatyana Alexandra
- Colorist Scott Harris
- VFX Supervisor Kyle Obley
- Production Coordinator Salt Ibraeva
- Head of Production Anya Kruzmetra
- Lead Compositor Kyle Obley
- Talent Caster Semenya
- Account Director Amber Martin
- Art Director Teresa Montenegro
- Art Producer Stacey Prudden
- Broadcast Producer Magda Czyz
- Business Affairs Fiona Fan
- Copywriter Christopher Cryer
- Creative Director Evgeny Primachenko
- Creative Director Hannah Smit
- Creative Director Craig Williams
- Designer Gustav von Platen
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Michael MacMillan
- Executive Producer Maud Klarenbeek
- Group Account Director Kathryn Addo
- Head of Design Joe Burrin
- Head of Production Joe Togneri
- Planner Stephane Missier
- Producer Kate Barrett
- Project Manager Loes Poot
- Studio Artworker Noa Redero
- Studio Director Lizzie Murray
- VFX Supervisor George Webster
- Colourist Scott Harris
- VFX Supervisor Kyle Obley
- Sound Designer Alex Nicholls-Lee
- Sound Designer Ed Downham
- Producer Nick Goldsmith
- Agency Producer Magda Czyz
- Head of Production Joe Togneri
- Copywriter Christopher Cryer
- Art Director Teresa Montenegro
- Creative Director Craig Williams
- Creative Director Hannah Smit
- Creative Director Evgeny Primachenko
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Executive Producer Broadcast Michael MacMillan
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Park Pictures/London
- Director AG Rojas
- Post Production Glassworks Amsterdam
- Sound Design Wave Studios
- Editing Company Trim
- Editing Trim
- Post Production Glassworks Amsterdam
- Music Beatworms
- Sound Design Wave Recording Studios/Amsterdam
- Executive Producer Stephen Brierley
- Producer Nick Goldsmith
- DP Rina Yang
- Editor Dominic Leung
- Editor Assistant Dave Davis
- Edit Producer Tatyana Alexandra
- Colorist Scott Harris
- VFX Supervisor Kyle Obley
- Production Coordinator Salt Ibraeva
- Head of Production Anya Kruzmetra
- Lead Compositor Kyle Obley
- Talent Caster Semenya
- Account Director Amber Martin
- Art Director Teresa Montenegro
- Art Producer Stacey Prudden
- Broadcast Producer Magda Czyz
- Business Affairs Fiona Fan
- Copywriter Christopher Cryer
- Creative Director Evgeny Primachenko
- Creative Director Hannah Smit
- Creative Director Craig Williams
- Designer Gustav von Platen
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Michael MacMillan
- Executive Producer Maud Klarenbeek
- Group Account Director Kathryn Addo
- Head of Design Joe Burrin
- Head of Production Joe Togneri
- Planner Stephane Missier
- Producer Kate Barrett
- Project Manager Loes Poot
- Studio Artworker Noa Redero
- Studio Director Lizzie Murray
- VFX Supervisor George Webster
- Colourist Scott Harris
- VFX Supervisor Kyle Obley
- Sound Designer Alex Nicholls-Lee
- Sound Designer Ed Downham
- Producer Nick Goldsmith
- Agency Producer Magda Czyz
- Head of Production Joe Togneri
- Copywriter Christopher Cryer
- Art Director Teresa Montenegro
- Creative Director Craig Williams
- Creative Director Hannah Smit
- Creative Director Evgeny Primachenko
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Executive Producer Broadcast Michael MacMillan
Hot on the heels of its controversial Kaepernick campaign, Nike has released a second spot in its Just Do It series featuring an equally contentious athlete, South African middle distance runner Caster Semenya.
In the film, created by Wieden+Kennedy Amsterdam and directed by AG Rojas through Park Pictures, the 2016 Olympic gold winner, who has been the target of gender testing due to the IAAF’s policy on high natural levels of testosterone in women, claps back at all the criticism surrounding her extraordinary performance on the track. 'Too fast? Too bad,' she says defiantly, as the camera tracks back through her running career to her first steps.
Connections
powered by- Agency Wieden+Kennedy Amsterdam
- Editing Company Trim Editing
- Post Production Glassworks Amsterdam
- Production Park Pictures
- Sound Design Wave Studios
- Colourist Scott Harris
- Creative Director Hannah Smit
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Director AG Rojas
- Editor Dominic Leung
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Executive Producer Stephen Brierley
- Head of Production Joe Togneri
- Producer Nick Goldsmith
- Executive Producer Broadcast Michael MacMillan
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