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One Percent Collective – One Percent Collective: Mike & Mandy

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Some people put 100 per cent effort into life; others are happy doing the bare minimum. But as this comic ad for New Zealand movement One Percent Collective - which encourages people to donate just one per cent of their salary to support Kiwi-based causes - shows, sometimes a little is more than enough. 

Conceived and directed by Louis Sutherland and written in partnership with creative/copywriter Naz Nazil, Mike & Mandy is the sweet but slightly odd love story of a couple whose lackadaisical approach to life makes them perfect for each other.

The video was produced by Sweetshop's recently launched ethical content division.

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