ASICS & Footlocker Embrace Anime for Samurai Sneaker Series

ASICS has paid homage to its Japanese roots with the release of a cool, anime-inspired series inspired by the country's legendary martial arts scene.

Made up of five one-minute episodes, The Sun and The Snake marks the launch of the brand's latest footwear and apparel collection, Welcome to the Dojo, which dropped exclusively in Footlocker stores this week.

Created by BBDO New York and illustration/animation studio Shotopop, the original branded content series features a samurai hero (voiced by  model/actor and 'creative entrepreneur' Luka Sabbat), who enters the Dojo, a hallowed training space for martial arts. Before crossing the threshold to spar with his master, he takes off his Gel-Lyte sneakers at the door. But when he emerges, he discovers - shock horror! - that someone has swiped the highly covetable kicks. Thus begins an epic quest to reclaim his sneakers and restore his honour. 

In an interactive twist, the episodes, when viewed on Footlocker's YouTube and Instagram, will also be shoppable, allowing viewers to purchase the featured footwear and apparel directly within the platforms.

"The 'Welcome to the Dojo' pack taps in to ASICS' Japanese heritage, which inspired the series and curated assortment of this collection," said Sarah Bishop, vice president of Marketing ASICS America Corporation. "We're proud to partner with Foot Locker, Inc. to exclusively launch this collection that touts bold colorways, comfort and style."

Check out the remaining four episodes below.

Episode 2: A Promise Kept

Episode 3: The Forest of Lost Souls

Episode 4: The Battle at the Rising Sun

Episode 5: The Test