Dos Equis: The Comeback

Droga5 NY takes its Keep It Interesante campaign for Dos Equis into the US College Football Playoffs with 12 new 'tall tale' spots. 

Featuring coaching legends Les Miles and Steve Spurrier, the campaign, which spotlights "the beer that single-handedly created college football, with no help whatsoever" kicks off with an OTT halftime speech [top] that supposedly led to the greatest comeback in football history.

In other spots from the campaign, 'Head Beer Coach' Spurrier is carried off the field wearing his famous visor, now enhanced with a bottle opener, while in another, Miles, a noted grass chewer, supervises the watering of the turf with Dos Equis, the only beer used to water every college football field.

Visor

Beer Blaster