ŠKODA: Ugly In The 90s

They say the Eighties was the decade that taste forgot, but Hammer pants, grunge hair, head-to-toe neon, mullets and tie-dye made the Nineties a close runner-up...

This new spot for ŠKODA France, created by Rosapark Paris, is shot in the style of an old home movie and pokes fun at the dubious clothing, gadgets and haircuts of the era, in a humorous reminder that the automobile brand has moved on from its ugly original models. Oh, and for added nostalgia, the spot is soundtracked to Technotronic's Pump Up The Jam.

The ad was directed by BIG Productions' Jean Baptiste Saurel.