ŠKODA: Ugly In The 90s
They say the Eighties was the decade that taste forgot, but Hammer pants, grunge hair, head-to-toe neon, mullets and tie-dye made the Nineties a close runner-up, as this nostalgic spot out of Rosapark proves.
Credits
powered by-
- Production Company Big Productions
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Credits
powered by- Production Company Big Productions
- Art Director Nicolas Hurez
- Copywriter Julien Perrard
- Agency Producer Elodie Jonquille
- Production Manager Driss Lumbroso
- Director Jean Baptiste Saurel
- Producer Kasia Staniaszek-Choppin
- Founder Jean-Francois Sacco
- Founder Jean-Patrick Chiquiar
- Founder Gilles Fichteberg
![](https://d17mj1ha1c2g57.cloudfront.net/v1/myyThjFiHElsgZy6ptaQEZla8Pk/1024x576%23/80/shotsmag/production/media/5/5/d6dc9077-b2e6-4729-a495-7e05062acf9c/d6dc9077-b2e6-4729-a495-7e05062acf9c_IMAGE_0004.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Production Company Big Productions
- Art Director Nicolas Hurez
- Copywriter Julien Perrard
- Agency Producer Elodie Jonquille
- Production Manager Driss Lumbroso
- Director Jean Baptiste Saurel
- Producer Kasia Staniaszek-Choppin
- Founder Jean-Francois Sacco
- Founder Jean-Patrick Chiquiar
- Founder Gilles Fichteberg
They say the Eighties was the decade that taste forgot, but Hammer pants, grunge hair, head-to-toe neon, mullets and tie-dye made the Nineties a close runner-up...
This new spot for ŠKODA France, created by Rosapark Paris, is shot in the style of an old home movie and pokes fun at the dubious clothing, gadgets and haircuts of the era, in a humorous reminder that the automobile brand has moved on from its ugly original models. Oh, and for added nostalgia, the spot is soundtracked to Technotronic's Pump Up The Jam.
The ad was directed by BIG Productions' Jean Baptiste Saurel.
Connections
powered by- Agency Rosapark, Paris
- Production Big Productions
- Art Director Nicolas Hurez
- Copywriter Julien Perrard
- Founder Jean-Patrick Chiquiar
- Founder Gilles Fichteberg
- Founder Jean-Francois Sacco
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