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Plus: Zomer

Food brings two cultures together in this sweet spot out of JWT Amsterdam.

by shots on 23^rd August 2018

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Plus – Plus: Zomer

Credits

Agency JWT Amsterdam
Production Company Pink Rabbit Amsterdam

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Credits

Agency JWT Amsterdam
Production Company Pink Rabbit Amsterdam
Music Amp.Amsterdam
Sound Design Studio Alfred Klaassen
Agency Producer Kirsten van den Berg
Agency Producer Marloes van den Berg
Creative Chris Sant
Creative Dieuwer Bulthuis

Director Ismael Ten Heuvel
Producer Monique van Beckhoven
Creative Partner Bas Korsten
Concept Producer
Concept Producer

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Food is truly a universal language, as this heart-warming spot for Dutch supermarket Plus demonstrates.

Created by JWT Amsterdam, the film tells the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory - from bitterballen (the classic deep-fried meat snack) to pickled herring with raw onions. The ad concludes with Ismail returning the favour and inviting Lucas to a traditional Syrian family meal at his home.

The spot was directed by Ismael ten Heuvel through Pink Rabbit Amsterdam.

Connections

Agency JWT Amsterdam
Music Amp.Amsterdam
Production Pink Rabbit Amsterdam
Sound Design Studio Alfred Klaassen
Agency Producer Marloes van den Berg
Creative Dieuwer Bulthuis
Creative Chris Sant
Creative Partner Bas Korsten
Director Ismael Ten Heuvel
Producer Monique van Beckhoven
Concept Producer Charlene Thomas

Unlock this information and more with a Source membership.

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