Vans Meets Van Gogh in Sell-Out Streetwear Collection

Vans has brought a whole new meaning to its' 'Off The Wall' tagline with the launch of a new range which takes the masterpieces of Vincent Van Gogh out of the galleries and onto streetwear. 

Spanning classic slip-ons, oversized tees, hoodies, bomber jackets and hats, the capsule collection was produced in partnership with Amsterdam's Van Gogh Museum and features some of the post-impressionist master's most iconic paintings, such as Sunflowers and Self-Portrait, as well as lesser-known pieces like Old Vineyard with Peasant Woman and even handwritten excerpts from the artist's letters. 

Each piece from the collection also includes a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art.

With over 2,100 pieces of artwork produced during Van Gogh's decades-long career, the streetwear brand had an enormous library to choose from, and worked closely with the museum team to select four main bodies of work that speak to the creative ethos of Vans’ design, as well as personal moments from the artist's familial history.

 “We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them”, said Adriaan Dönszelmann, managing director of the Van Gogh Museum. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art “Off The Wall” and into the world to a new audience outside the museum.”

The Van Gogh Museum will be dedicating a portion of its profits from the project to the preservation of Van Gogh’s legacy and collection of art. But if you're hoping to nab a piece of wearable art, you're out of luck: the collection sold out almost immediately online, and is now changing hands for upwards of £100 for a pair of Self-Portrait slip-ons...