New Zealand Transport Agency: Dilemmas

The latest iteration of Clemenger BBDO's long-running anti-drink-driving campaign for the NZTA is a humorous yarn with loyalty at its core.

Directed by Steve Ayson through his new venture 3&7, the spot opens on two guys watching their inebriated mate get into his car. One speculates idly on what would happen 'if Jono carks it driving home?' Namely, who would get them to their favourite surfing spot, through the gate manned by the fearsome Mad Mick?

As they dismiss the other possibilities, it dawns on them that no-one else is up to the job - and their surfing trips are in serious jeopardy. Cue a dramatic intervention...