BMW Art Guide Makes its Film Debut

Production company Cult and director Robin Fraser have taken pocket-sized publication The BMW Art Guide onto the small screen for the first time.

Featuring curator and editor Francesca Gavin and social media influencers Pari Eshan and Andrea Denver, the new series of films follows cultural tastemakers as they gain access to fabulous, privately-owned art collections in Italy and the US. 

Above: BMW Art Guide by Independent Collectors Spotlight

The films are an extension of the BMW Art Guide by Independent Collectors. Established in 2012, the guide gathers a worldwide list of privately-owned contemporary art collections with public access, in hopes of encouraging people to visit. Existing only in print form until now, the guide features texts by distinguished authors, famous and unknown artists and a wealth of information on art. 

In the first film of the series, we follow Eshan and Gavin on a drive through Turin, Italy to visit the Sandretto Re Rebaudengo Foundation, where they attend a show hosted by Italian collector Patrizia Sandretto Re Rebaudengo, featuring artworks by Barbra Kruger and Hans-Peter Feldmann.

Above: BMW Art Guide by Independent Collectors - Fondazione Sandretto Re Rebaudengo

In the second part of the series, Gavin is joined by Italian model Andrea Denver and the pair head to upstate New York to explore the Mallin Collection & Buckhorn Sculpture Park, an otherworldly garden filled with over seventy outdoor sculptures by the likes of Sol LeWitt, Joel Shapiro, Anish Kapoor and Dan Graham.

Above: BMW Art Guide by Independent Collectors - The Mallin Collection & Buckhorn Sculpture Park 

“From the uniqueness of the collections to the collectors themselves, these are fascinating stories which we feel we are in the best position to tell – as we are an agency specialising in bringing a fresh editorial perspective to working with brands," said Constantin Bjerke, founder and executive producer at Cult Productions. "Making private art collections more accessible to the public is precisely the sort of work where we can offer our expertise, given our network in the contemporary art realm and our experience in finding common ground between a brand and its audience." 

The rest of the film series are available to view on the BMW Art Guide by Independent Collectors platform and BMW's social channels.

More films in the series are set to launch later this year, so keep an eye out.