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Guinness – Guinness: Dance

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AMV BBDO have brought the hallmark pour, surge and settle of the black stuff to life through dance, in this beautifully choreographed spot for Guinness.

Helmed by Riff Raff directing duo in/out, the film cuts seamlessly between shots of a pint of Guinness being poured into a glass and gravity-defying dancers decked out in the colours of the drink, calling to mind this iconic 2013 Bailey's ad.

The spot is set to run in Korea, China and Singapore on TV and online.

Stay tuned for a Q&A with the AMV creative team and the directors.

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