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Smart Energy – Smart Energy: Powering Britain

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  • Production Company HLA



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As part of the five year campaign to install new, energy saving smart meters in every home in Britain by 2020, AMV BBDO has created this likeable docu-style film. 

Directed by Simon Ratigan through HLA, the spot shows just how much power we use every day by focusing on simple, humorous, well-observed, human moments - from boiling the kettle to mowing the lawn - that capture the everyday habits and idiosyncrasies of a population. Simple but effective.

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