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Old Spice: Talk To The Land; Stay Cool; Puzzled Always

The latest Old Spice campaign out of W+K Portland centres around the truth that She Nose Best.

by shots on 10^th July 2018

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Old Spice – Old Spice: Talk To The Land; Stay Cool; Puzzled Always

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Hungry Man

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Hungry Man
Director Taika Waititi

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The latest Old Spice campaign out of W+K Portland centres around the universal truth that She Nose Best - which also, conveniently, happens to be the brand's new tagline.

The trio of spots, which kick off with Talk To The Land [top] highlight the great - and sometimes ridiculous - lengths women go to to keep their men smelling fresh, all the while achieving extraordinary things like landing a plane or traversing a mountain.

The ads were directed by Taika Waititi via Hungry Man.

Check out the other spots in the campaign below:

Stay Cool

Puzzled Always

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