Mercedes-Benz: Never Stop Improving feat. Roger Federer
We Are From LA direct this show-stopping spot fusing sporting greats, unusual training regimes and the slick new C Class.
Credits
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- Post Production nhb Studios Berlin
- Editor Simon Colin
- Director of Photography Adolpho Veloso
- Director of Photography Bernd Wondollek
- Executive Creative Director Marcell Francke
- Executive Producer Jan Dressler
- Chief Creative Officer
- Director We Are From LA
- Producer Julian Holland
- Creative Director Lucas Schneider
- Creative Director David Kauder
Credits
powered by
- Post Production nhb Studios Berlin
- Editor Simon Colin
- Director of Photography Adolpho Veloso
- Director of Photography Bernd Wondollek
- Executive Creative Director Marcell Francke
- Executive Producer Jan Dressler
- Chief Creative Officer
- Director We Are From LA
- Producer Julian Holland
- Creative Director Lucas Schneider
- Creative Director David Kauder
We Are From LA direct this show-stopping spot for Mercedes-Benz, which draws a parallel between elite athletes and premium vehicles.
The film, created by antoni garage Berlin, features tennis champ Roger Federer and South African star sprinter Akani Simbine and their unorthodox training methods - including computer-assisted serve practice and night-time sprint training - slickly intercut with footage of the new C Class. Fun animated touches, a la Nothing Beats a Londoner, and a fresh rap score - courtesy of German-Ghanaian hip-hop artist Serious Klein - all add up to a fresh-feeling spot, particularly in a category not known for creative risk-taking.
Connections
powered by
- Agency antoni Garage Berlin
- Production Iconoclast Berlin
- Director We Are From LA
- Director of Photography Bernd Wondollek
- Executive Producer Jan Dressler
- Producer Julian Holland
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