Wufangzhai: Zongzi

You'll never look at a grain of rice in the same way after watching this bizarre spot for Wufangzhai zongzi (sticky rice-filled dumplings).

Created by Social Lab Beijing and directed by Nieto via Stink Films Beijing, the fantastical film follows the adventures of a group of 'grainmen' as they make the long journey to their eventual fate, enduring shamanistic rituals and performing storm dances while musing on the meaning of life and the inevitability of death. A bonkers Chinglish voiceover offers such gems as: "If you choose to square dance with the life, the life materializes as the square dance." No, us neither... but we'll guarantee you'll be entertained.