Unstereotype Alliance: The Problem is Not Seeing the Problem

Credits

Agency MullenLowe London

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency MullenLowe London
Grade The Mill London
Post Production The Mill London
Editing Company Speade
Sound Design Wave Studios
Music SixtyFour Music, London
Editor Sam Sneade
Designer Rob Hare

Agency Producer Luke Judlin
Executive Producer Helen Hadfield
Creative Jorge Eliecer Pinto
Creative Juan Pablo Maldonado
Director Joanna Bailey
Producer Rosie Pike
Head of Integrated Production Trudy Waldon
Colourist Seamus O'Kane

Sound Designer Ed Downham
Global Creative Director Alex Okada
Global Chief Creative Officer

Show full credits

Hide full credits

Credits powered by

Director Joanna Bailey is behind this new film created by MullenLowe London which takes a thought-provoking look at the lazy and harmful stereotypes that still plague advertising.

The Problem is Not Seeing the Problem is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.

"We had a great cast and a lot of fun doing it and are very chuffed to have made it, " said Snapper's Helen Hadfield. "It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category, we have a common humanity, let’s embrace it.’