shots Has an Extreme New Home & an Even Brighter Future

shots can today announce that it has been acquired by Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies.

Up to this point shots had been owned by B2B publisher Media Business Insight, but in a deal with Source Creative, the brand and its assets are now under the control of Extreme Reach, Source Creative's parent company. The deal will significantly increase the value of Source Creative’s offering, adding thousands of new resources to the existing database of TV commercials, music videos, branded content and viral videos.

"[This parnership] will allow the combined brands to offer even greater analysis, deeper insight, broader inspiration and truly global editorial coverage of the creative advertising industry."

In addition to shots' curated content, Source Creative will integrate the platform’s news agency - including staff writers and editors - creating a new portal to serve timely and original editorial to subscribers. The shots name will remain, with the new owners taking over shots' long-standing series of industry events, including the shots Awards. shots' sales representatives for will also join the Source Creative team.

Above l-r: Source Creative global editor, Jamie Madge, and shots editor, Danny Edwards

shots members and Source Creative subscribers will soon benefit from access to each of the brands' offerings and over the coming weeks and months the two teams will combine to create a new, comprehensive online platform which will provide access to unique editorial content, a huge archive of advertising film and detailed insight into the business and the people within it. 

“We are delighted to welcome shots to our family and to have such a fine team of editors and sales professionals with deep industry contacts join our ranks.” 

The acquisition of shots follows that of collaboration and project management toolset Slate, in 2016. By incorporating these services with parent company Extreme Reach’s cloud platform for TV and video ad workflow and talent and rights management, brands, agencies, creatives and production houses will have a single, secure platform from which they can get information and inspiration, manage and share video assets and ensure smooth processes for collaboration, project approvals, production and sharing of creative reels.

Above: James Straker, Source Creative's managing director

“Adding shots to Source Creative and Slate means that one platform now provides all the inspiration, information and tools for sharing and collaborating that brand and agency clients and the global creative community can rely on,” said James Straker [pictured above], Source Creative's managing director. “We are delighted to welcome shots to our family and to have such a fine team of editors and sales professionals with deep industry contacts join our ranks.” 

“The partnership of shots and Source Creative feels both extremely exciting and completely natural,” said Danny Edwards, editor of shots. “It will allow the combined brands to offer even greater analysis, deeper insight, broader inspiration and truly global editorial coverage of the creative advertising industry. I’m excited to work with Jamie Madge, James Straker and the rest of the team to help create a resource that will be at the heart of the business.”

“Over the next few months, I think subscribers to both services can look forward to something really special."

"Like pretty much everyone in the industry, I've long been an admirer of shots and the endlessly creative editorial Danny and his team put out, so to finally be joining forces is terrifically exciting,” said Jamie Madge, worldwide editor for Source Creative. “Over the next few months, I think subscribers to both services can look forward to something really special."