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Office of National Drug Control Policy – Office of National Drug Control Policy: Joe; Kyle; Chris; Amy

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It's hard to imagine how desperate some people get in their search for prescription opiods but this series of ads from HAYMAKER does a good job of revealing how hungery they are for the high.

Director Malik Sayeed focuses on four different people - Joe, Kyle, Chris and Amy - who go to shocking lengths to harm themselves so that they can be administered with the drug they so crave. The ads are really quite hard to watch without wincing though; not for the faint-hearted!

 

Kyle

 

Chris

 

Amy

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