TFL: Air That I Breathe

Ahead of the launch of London's Ultra Low Emission Zone, an initiative by Transport for London to tackle the problem of pollution, VCCP has created this impactful campaign showing just how toxic the air is which swirls around our children.

In the black-and-white film, helmed by Us through Academy, giant white bubbles swirl around schoolkids in a poetic metaphor for air pollution, while the Hollies' classic The Air That I Breathe, produced and revised, with a string arrangement and a children’s choir, by GAS Music, plays over it.