Isobar's CCO Reflects on Brazil's Best Ads Before Cannes Lions 2018
Isobar's CCO Rui Branquinho shares his favourite Brazilian campaigns from the last year and explains why he thinks they might do well at Cannes Lions 2018.
Samsung Brasil, Tech Girls
In today’s world, in which 50 per cent of female gamers face harassment, Isobar Brazil’s Tech Girls documentary uses three different episodes to tell the stories of women fighting for their space in the world of science, games and entrepreneurship, and their actions to overcome the barrier of gender inequality.
Flamengo, Blind Passion
There are a lot of soccer fans in Brazil who are blind and, even though they can’t see, they’re really passionate about their teams. However it’s hard for them to attend soccer matches as they need a companion to accompany them to the stadium. Flamengo, the biggest soccer team in Brazil, couldn’t let them down so, together with local agency NBS, they developed an online platform which matched blind fans with potential companions living nearby, in order to bring them to the game.
Connections
powered by
- Agency Isobar Brazil
- Chief Creative Officer Rui Branquinho
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