Powerade: That's Some Kind of Power

In this cinematic spot out of W+K Portland, an elderly bodega owner daydreams of a glorious soccer career immortalised on film... if only Powerade had been available.

With the FIFA World Cup just around the corner, the spot, directed by Somesuch's Daniel Wolfe, is bound to entertain football fans: it sees the old man drift off into a reverie of starring in a move called The Glorious Foot, showing off his skills on the pitch including an epic bicycle kick.