Bergman and Kim head to Photoplay & Playtime respectively

Production company Photoplay has announced the signing of Swedish director Linnéa Bergman [above] while the company’s sister arm, Playtime, welcomes director Suzanne Kim [below]. 

A background in illustration and motion graphic design informs Bergman’s unique aesthetic style and her signature approach to light and movement often define her films. In 2006, she established her career under the partnership Ensrettet, applying her craft to title sequences and later to commercials.

After moving on to become a solo director, Bergman’s focus shifted towards more classic live-action, merging her love of art, fashion and design. Her eye for intimate detail and abstract flair have seen her deliver on campaigns for brands including IKEA, Bosch, Philips, Jaguar, H&M, BBC and Lenscrafters. 

“Linnéa’s work has a sense of rhythm and artistic flair that she uses to craft authentic and touching human moments," says Photoplay executive producer Oliver Lawrance. "She’ll certainly bring a fresh look to Australia.”

Meanwhile, whether raising awareness of human exploitation for client Stop The Traffik or giving active-wear a pulse for brand Running Bare, new Playtime director Suzanne Kim is driven to tell stories that explore a deeper human truth. Building a body of work that is both lyrical and bold.

“I’m drawn to the idea of being emotionally invested in people's stories and I wear my heart on my sleeve, which means I’m usually quite spontaneous and responsive to what happens around me," says Kim. "I’d love to pursue scripts with a strong visual narrative where dynamic movement and choreography are prominent. I’m excited by the energy, spirit and camaraderie intrinsic to telling stories around the culture of sport.” 

“Watching Suz develop her directing talent from the inside has been a delight," comments Lawrance. "She’s always been a gun producer for Photoplay but to see her creativity hit the screen has been something special. We’re very pleased and honoured to represent Suz as she steps into directing and I think her style of authentic storytelling mixed with her love of creative problem-solving really offers our clients something unique.”