The Artists’ Room: OFFF Barcelona 2018 Film by Mathery

Writer and director Mathery taken a leaf out of surrealism with his new spot, The Artists' Room, which fantasies about the origin of creative conference OFFF, held annually in Barcelona. 

Mathery imagines that the letters make up the initials of four different people; Oliver, Frida, Federica and Fiona.

He documents them in this colourful and set-heavy promo, playfully alluding to the festival's initials by having each character speak and never pronounce the letter of their first name.

“Every year, people wonder what OFFF stands for, and for this year’s campaign, we thought it would be a really fun opportunity to come out with a narrative idea behind a name of four letters and go crazy with that," says Mathery. "We wanted to forget about the traditional ways of promoting a festival by listing all the great speakers and agenda, and OFFF was totally down for it.”