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IKEA: Bad Ad

IKEA subverts the advertising message by, first, complaining about adverts, then inserting its own commercial message into the film.

by shots on 30^th April 2018

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IKEA – IKEA: Bad Ad

Credits

Agency Akestam Holst/Sweden
Production Company Bacon

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Credits

Agency Akestam Holst/Sweden
Production Company Bacon
Director Martin Werner

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Commericals that reference the commerical industry and its own machinations can sometimes run the risk of being a bit too self-referential and off-putting, but this spot from Akestam-Holst Stockholm for IKEA, directed by Martin Werner, balances the obvious annoyance of having a programme interupted with advertising messages with a humorous but overt advertising message of its own.

Connections

Agency Akestam Holst
Production Bacon Stockholm
Director Martin Werner

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