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Jacobs Douwe Egberts: The Pony
The transformative power of caffeine should never be underestimated, as this surreally humorous spot from Saatchi & Saatchi Belgium proves.
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Credits
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- Agency Saatchi & Saatchi Belgium/Belgium
- Post Production Ingreme
- Sound Design Dizplay
- Director of Photography Carlos Lopes
- Agency Producer Paul Vanwijck
- Executive Producer Constantina Tsangaris
- Director Paco Cruz
- Producer Ini?s Ferreira da Cruz
- Creative Director Jan Teulingkx
- Associate Creative Director Patrycja Lukjanow
- Colourist Aleksandr Verkholiak
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Credits powered by
Credits
powered by
- Agency Saatchi & Saatchi Belgium/Belgium
- Post Production Ingreme
- Sound Design Dizplay
- Director of Photography Carlos Lopes
- Agency Producer Paul Vanwijck
- Executive Producer Constantina Tsangaris
- Director Paco Cruz
- Producer Ini?s Ferreira da Cruz
- Creative Director Jan Teulingkx
- Associate Creative Director Patrycja Lukjanow
- Colourist Aleksandr Verkholiak
The transformative power of caffeine should never be underestimated, as this surreally humorous spot from Saatchi & Saatchi Belgium proves.
There's a rather odd inter-species dynamic going on in this 80-influenced spot about a man and his horse who see each other in a whole new way after a cup of joe - but the choice of track, Cutting Crew's (I Just) Died In Your Arms Tonight, is inspired.
The spot was directed by Paco Cruz through Major West.
Connections
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- Agency Saatchi & Saatchi Belgium
- Post Production Ingreme
- Production Major West Lisbon
- Sound Design Dizplay
- Agency Producer Paul Vanwijck
- Creative Director Jan Teulingkx
- Director Paco Cruz
- Director of Photography Carlos Lopes
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