Adidas: Glitch

Agile Films' Zac Ella directs this eye-popping new campaign for Adidas Glitch, set in an appropriately glitchy world of found footage, animation and live action.

Showing off the world’s first interchangeable boot, the mixed-media brand film combines animation and collage, styled on 90s retro graphics and classic Microsoft computer interface, and sees several fresh faces from the world of professional football making an appearance. 

Along with the brand film are three shorter spots showcasing the new range of boots, along with a series of tongue-in-cheek 'educational' films answering FAQs like where and how you can get your hands on the product. 

The impressive post work was done in-house at Agile.