IKEA x Teleman: Repeater #WonderfulEveryday

IKEA's catalogue is so vast, featuring so many styles and products that it's impossible to showcase their range in one ad. Unitl now.

Pulse film director Oscar Hudson has seemingly done the impossible with a new ad-cum-promo, conceived by Mother, that connects IKEA with indie-pop band Teleman.

In the spot, the band set up in a seemingly normal-looking living room, however with every instrumental touch, the furniture changes colour, pattern and texture - transforming rooms from classical whites to funky personalised designs.

Not only does the ad channel the sensation created my music, but it also reveals how important fabric can be in transforming your home and bringing in your sense of style.