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The Weeknd: Call Out My Name

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We're not entirely sure what's going on in this desolate and haunting promo for The Weeknd's latest track, but it certainly caught our attention.

From the epic opening scene - where the singer opens his mouth and a flock of black birds pour out to the eerie conclusion, as the camera zooms in on a mysterious masked woman standing on the balcony of a high-rise, Anonymous Content'Grant Singer infuses the action with a shifting sense of unease. 

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