NHS Give Blood: Whistle

Pablo's latest campaign for NHS Blood & Transplant (NHSBT) aims to raise awareness of the need for blood donors with a clever twist on the idea of deliveries.

Voiced-over by Academy Award-winning actor Jim Broadbent, and featuring past blood donation recipients and current blood donors, the TVC follows a friendly 'milkman' making his rounds in a local neighbourhood. But on closer inspection, it's clear that the bottles being delivered don't contain milk, but blood. Although the idea of blood on the doorstep is a tad unsettling (and you'd really want to check twice before pouring milk on your cornflakes), it's a fresh and impactful take on a donation drive.

The film was directed by Tom Beard through PRETTYBIRD London.