Onstar: Be Safe Out There
This new spot out of Campbell Ewald shows both the beauty of a remote forest and how unnerving it can be to be alone in the wilderness.
Credits
powered by
- Agency Campbell Ewald
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Campbell Ewald
- Editor Lisa Gunning
- Executive Producer Mike Appel
- Executive Producer Thomas Krejci
- Chief Creative Officer
- Head of Production Anne Bobroff
- Director Lisa Gunning
- Producer Mike Olk
- Producer Anita Wetterstedt
- Creative Director Tom Cerroni
- Creative Director Jim Mills
- Creative Director Joe Goddard
Credits
powered by
- Agency Campbell Ewald
- Editor Lisa Gunning
- Executive Producer Mike Appel
- Executive Producer Thomas Krejci
- Chief Creative Officer
- Head of Production Anne Bobroff
- Director Lisa Gunning
- Producer Mike Olk
- Producer Anita Wetterstedt
- Creative Director Tom Cerroni
- Creative Director Jim Mills
- Creative Director Joe Goddard
Campbell Ewald's new ad for Onstar shows how beautiful yet frightening a remote spot of nature can be.
In the film, directed by Lisa Gunning, the viewer is treated to picturesque views of a forest landscape, from a helicopter shot of trees from above, to close-ups of a dewy spiderweb and a babbling brook. Suddenly, the peace and quiet is disrupted by a car horn blaring and it is revealed that a woman veered off the scenic road to avoid hitting a deer.
The purpose of the film is to advertise Onstar's emergency vehicle services, which guarantee speedy aid during an emergency. The film makes it clear that although this secluded bit of the wilderness is stunningly beautiful, it is not a place where you want to be alone.
Connections
powered by
- Agency Campbell Ewald
- Production atSwim LA
- Chief Creative Officer Jo Shoesmith
- Director Lisa Gunning
- Editor Lisa Gunning
- Executive Producer Mike Appel
- Producer Anita Wetterstedt
Unlock this information and more with a Source membership.
