Fitbit: Your Challenges Will Change You
In this film by Grey San Francisco for Fitbit, a man named Sandile Mkhize describes how he overcame both physical and emotional struggles after being left paralyzed in a motorcycle accident.
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Grey San Francisco has partnered with Fitbit to release this inspiring ad that sees Sandile Mkhize skillfully ease himself into a wheelchair for the first time.
As he narrates his progress, Mkhize takes us through the story of his life since becoming paralyzed after a motorcycle accident. He says that "the universe doesnt necessarily owe us anything," and reflects on coming to terms with the fact that his circumstances were not going to change, before realising that he needed to evolve into a more positive mindset.
The absence of music, camera movement and other cinematic elements highlights Mkhize's story of recovery as one of hope, of triumph and of overcoming obstacles that hold you back.
