McVities: Crane

Grey London and Nexus Studios directing duo Smith & Foulkes have teamed up to create two appropriately sweet animations for McVitie’s new ‘Sweeter Together’ campaign.

Aiming to show how the simple act of sharing biscuits has the power to bring people together, the campaign kicks off with Crane, a 60-second spot telling the story of a lonely crane operator who reconnects with his colleagues on the ground via a special crane delivery of tea and McVitie’s biscuits.

Keep your eyes peeled for a second spot, Brows, which will be rolled out later this year.