It Won't Stick

Credits

Agency FCB Amsterdam/Netherlands

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Credits

Agency FCB Amsterdam/Netherlands
Editor Johannes de Jong
Director of Photography Myrthe Mostermann
Art Director Klarien Sonderen
Agency Producer Benno van der Helm
Executive Producer Rogier Sol
Chief Creative Officer Massimo van der Plas
CEO Jos Vis

Director Basha de Bruijn
Producer Anouk Knapen
Creative Director Dimitri Hubregtse
Creative Director Michael Kouwenhoven
Sound Designer Gerben Kokmeijer
Sound Designer Evelin Van Der Mollen
Music Jorrit Kleijnen
Poem

Poem Basha de Bruijn

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For International Women's Day, FCB Amsterdam and Dutch creative production company Wefilm have launched a new initiative, It Won't Stick, encouraging women to support, not shame each other.

In the 60-second campaign film, 24 Dutch women recount the things they have been shamed for and the names they have been called, while a spoken word poem - written by Basha de Bruijn, who also directed the film - reassures them they can, and will, rise above the words.

Join the conversation on social using the hashtag #itwontstick, and read about more women's experiences of how they have risen above the shaming at itwontstick.nl.